Peshawar Zalmi, one of the leading franchises in the Pakistan Super League (PSL), has appointed TikTok star Jannat Mirza as its official social media ambassador for the league's 10th season.

The announcement was made on Zalmi’s official social media platforms, confirming that Mirza will lead the team's digital outreach and online promotional activities during the tournament.

Jannat Mirza is among Pakistan’s most-followed social media personalities, with millions of followers across platforms.

The collaboration is aimed at boosting the team’s popularity among younger audiences and strengthening its fan engagement through digital channels.

Earlier, Peshawar Zalmi had also named globally recognised Pakistani actress Mahira Khan as its brand ambassador.