
India won the 2023 Asia Cup. Photo: AP
Asia Cup 2025 is just two months away, but the BCCI hasn't confirmed whether Team India will be participating in the tournament or not. The Indian cricket board has neither denied its participation nor it has confirmed that Team Indian will participate in the Asian event. The tournament is scheduled to take place in September and October. Since there is a T20 World Cup early next year, Asia Cup will be played in the shortest format.
As the cricketing world waits for a word from the BCCI, the Asian Cricket Council has written an email to the Indian board. It has raised concerns over the sponsors and broadcasters missing out on commercial opportunities. This could see BCCI being forced to take a quick decision over Team India's participation in the Asia Cup.
"We have been informed that in the absence of this information, their ability to plan effectively, allocate resources, and execute their campaigns is significantly constrained. In addition, to highlighting the challenges being faced by them, the media rights partner has highlighted obligations under the Agreement which commence 60 and 90 days prior to the commencement of the 2025 Tournament. Our sponsorship rights partner, TCM, have outlined the commercial concerns associated, particularly in terms of timelines required for effective monetization and activation planning," ACC wrote to BCCI.
"In addition, given the proximity of other major ICC and international events, both Sony and TCM have raised concerns that further delays could result in missed commercial opportunities that may not be recoverable due to existing scheduling and lead-time limitations. In light of this, and importantly, with fixtures for other major tournaments now confirmed, we are hoping to alleviate the concerns of our rights holders finalize the Asia Cup fixtures within this week. This is especially important for the ACC as the Men’s Asia Cup is the main source of income for the organization. We believe that further delays may poses the risk of our partners claiming breaches of Agreement and seeking discount."
An official word on Team India's participation should be out in the next few days. India, if they decide to play the Asia Cup, will enter the tournament as defending champions. They defeated Sri Lanka in a one-sided final in 2023. The tournament was played in a 50-over format.