
Ravi Shastri tells BCCI to demand bigger share in ICC revenue |courtesy - BCCI
Among all the cricket boards, the Board of Control for Cricket in India (BCCI) holds by far the largest share of the International Cricket Council (ICC); this issue has been hotly contested in recent years. According to the most recent regulation model, the BCCI receives 38.5% of ICC's overall revenue and Team India is the most watched and followed team. Ravi Shastri, a former cricket player and head coach for India, has justified this, saying that India ought to receive an even greater portion of the pie.
"I absolutely agree (that India should get 38.5 per cent). I would want more for India," Shastri said, speaking to Wisden.
After being questioned about his reasoning, Shastri said that India should receive the most portion since they make the most money.
"Most of the money that is generated comes from India. So it's only fair that they get their pound of flesh," Shastri stated.
"And it's relative. It's economies. Tomorrow there might be another economy that's stronger, money might come from there like it did in the 1970s and 80s, and the chunk of the money goes somewhere else," Shastri said.
India is a vital source of cricket broadcasts, and the BCCI has become the wealthiest cricket board globally. The presence of India, Indian cricket teams, and Indian cricket players has a significant impact on cricket viewing because of the country's approximately 1.5 billion people and the popularity of cricket there.
"I think it's only fair. It shows in the revenues. When India travel, look at the television rights, look at the television income that comes for an India series. So it's only fair that they get whatever they're getting now, if not more," Shastri added.
As for Team India, they are preparing to take on England in the second Test of the five-match series. After loosing the first Test in Leeds, the visitors will be eyeing to level the series.